Developed by a team of six UGent students, including Jolien Coenraets, G-flux specialises in developing smartphone apps that encourage people to get active. Its application ‘Mission Atlantis’ is aimed at companies and encourages healthy competition between colleagues. With the help of GPS technology, users can record their progress, analyse their statistics and get encouraged to have more exercise. The project, which has already won the Start Academy business plan award, is designed to reinforce companies’ policies on health and contribute to a better working atmosphere. Workers at iMinds and researchers at UGent are already taking advantage of the ‘Mission Atlantis’ app encouraging cycling to work, which is complemented by the Bikeflux app, which helps users identify suitable cycling routes.